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Tag: writing

Community is good business

When I log onto LinkedIn, I see a slew of “Community Manager” job postings. It’s taken awhile, but businesses have finally realized the value of community. The problem? Building community isn’t easy.

Maybe you’re trying to build platforms to encourage discussion and facilitate learnings. Perhaps you’re wanting to bring together like-minded individuals and introduce professionals with complementary viewpoints. Or you’re needing support yourself and craving the encouragement of those with common interests.

How should you begin?

Revisiting your why can help you focus on the work and your audience — not your own insecurities, anxieties, or ego. No community is built overnight; it takes time to establish trust and reputation within any group of people. And most likely, you will have to step outside of some comfort zones.

Whether you’re growing an online community or building a network within your neighborhood, you’ll be faced with tactical choices. How do you communicate? What are the rules of engagement? Are finances needed? How much energy and time is required from participants? When cultivating community (or looking for communities to join) consider these prompts:

Think of the communities you are part of. How do you show up? What do you gain? What do you offer? Who are you meeting?

Think of the communities you grow. What do they expect from you? Why are they there? What are they hoping to learn? Who would they like to meet?

Let me know how this exercise works for you. I’d recommend a solid fifteen minutes of free-writing. Don’t edit yourself, just go!

Strategies to break out of a creative rut

If something keeps getting in your way when you sit down to write, you’re not alone. These moments happen (often), and it’s part of the work to know what you can do to show up anyway. It doesn’t matter how you crawl out of a non-writing writing hole, but the important thing is that you do. You can. And you will.

Here’s a list of 10 ways you can help yourself out of any writing rut:

  1. Write for one. Stop thinking about an entire audience. Write for one person. Think about what they want to hear, what they are excited to read about, what they need to succeed.
  2. Test something. Observe your blogs, social media content, and emails. Which stories fail? Which aspects get results? Use a variety of writing tactics and watch what lands.
  3. Show up. Instead of striving for “A” work, let yourself pass with a “C.” It doesn’t need to be pretty or good; sometimes the best work evolves from something subpar.
  4. Get personal. Let your feelings and emotions guide you. Follow whatever threads of excitement and curiosity you can muster.
  5. Choose a lane. And stick to it. Seth’s Lifeguard Hack is helpful.
  6. Just go. Push forward, regardless. Set a timer for ten minutes and write. You can leave when the alarm goes off.
  7. Distract yourself. Write something else. Not the thing you’re wanting to write, something else entirely. Play with lists and incoherent phrases. Write a story. Get creative then come back to the task at hand.
  8. You good? You good. Remind yourself how fabulous you are. Write down all of the things you know you do well, projects you’re proud of, accomplishments, battles you’ve fought through, and goals you’ve reached.
  9. Say no. Saying no to things that zap your energy and impact your boundaries will create more energetic space. Say no to tasks that take you away from writing.
  10. Create structure. Using your calendar in a purposeful way can help you feel more empowered and focused so you can get work done. Structure your day into manageable chunks, or dedicate a specific day of the week for particular tasks.

Creating movement in one area can unlock momentum in another. What tricks do you use to get unstuck? Tweet me @redheadlefthand.

Your why is your anchor

When clients first come to me, they often have questions about how to run their businesses. They want more sales and want to optimize their websites and want to know the exact number of blogs to write each week.

I begin many sessions by asking my clients if they know their why. I see this as fundamental — before it is time to stress out about the what and the who. Whether you’re building a website or designing business cards, your why anchors your communications. (Don’t believe me? Watch this.)

If you’re not sure of your why, block off twenty minutes to write. Don’t edit, just write. Some prompts to get you started:

  • What do you want to teach or give? What values are most important to you?
  • If you had to choose three words to describe your work, what would you pick? (Write down the first ones that come to mind.)

Once you have your why, you can start thinking about your who:

  • Who is your ideal client? What are they looking for?
  • How do they speak about themselves when no one is around?
  • What do they believe about their world?

THEN you can figure out your what…

  • Where do they spend time online? Are they listening to podcasts or reading email newsletters? Do they Instagram or Facebook? Which apps are their favorites?

If you need guidance sorting out your why, get in touch. I have limited availability but consider new coaching requests.

The secret to getting better at anything

Become an observer.

Notice what draws you in, where your attention holds, and what keeps you engaged.

Want to become a better marketer? Take note of the ads that call to you. What makes them meaningful?

Want to become a better writer? Think about the pieces you take time to read. Why are they magnetic?

Want to become a better listener? Consider how others respond in conversations. Notice how you feel when someone listens to you. What are they doing? What are they not doing?

Want to become a better speaker? Analyze the lectures that made an impact on you. What do you remember and why?

Want to build a better brand? Pay attention to brands that have committed followings. How do they communicate to their audiences?

Of course, practice helps. But without awareness, actions can easily and quickly become unfocused. You need awareness — of both self and of the world around you — to become better.

Start noticing. Make a plan. Then align your actions accordingly.

Know your audience

Your customers may not believe what you do. They may not see the world the way you see it.

Where do your clients come from? What influences their likes and dislikes? Where do they spend their time online? What do they do in their free time? What do they wish for? What will they never admit out loud?

Understanding your audience is key to writing well, selling better, and creating more effective products.

How do you know what your audience wants? Listen. Observe. Research. Repeat.