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Tag: products

Honor the quirk

With all the filters and editing software, it seems we are trying to do away with imperfections. Yet quirks are magnetic. Quirky elements are relatable and endearing — what stops a scroll and captures attention.

This post is an ode to the quirk. A reminder that something is worth doing even if it isn’t exceptional. That art can be created without the goal of perfection. That the greatest entrepreneurial attempts are often imperfect and messy when they begin.

Quirks can be fun and inspiring and a platform for something great.

Just for today, follow the quirks. Embrace them, and look for ways to use quirks in your favor.

Prompt: What quirks have unexpectedly served you? Tweet me @redheadlefthand.

Know your audience

Your customers may not believe what you do. They may not see the world the way you see it.

Where do your clients come from? What influences their likes and dislikes? Where do they spend their time online? What do they do in their free time? What do they wish for? What will they never admit out loud?

Understanding your audience is key to writing well, selling better, and creating more effective products.

How do you know what your audience wants? Listen. Observe. Research. Repeat.