Become an observer.

Notice what draws you in, where your attention holds, and what keeps you engaged.

Want to become a better marketer? Take note of the ads that call to you. What makes them meaningful?

Want to become a better writer? Think about the pieces you take time to read. Why are they magnetic?

Want to become a better listener? Consider how others respond in conversations. Notice how you feel when someone listens to you. What are they doing? What are they not doing?

Want to become a better speaker? Analyze the lectures that made an impact on you. What do you remember and why?

Want to build a better brand? Pay attention to brands that have committed followings. How do they communicate to their audiences?

Of course, practice helps. But without awareness, actions can easily and quickly become unfocused. You need awareness — of both self and of the world around you — to become better.

Start noticing. Make a plan. Then align your actions accordingly.