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Tag: branding

Own your story

Your value proposition may change.

Your origin story will not.

While small businesses may not have the resources needed to build huge international brands, we HAVE STORIES.

Use those stories. Own them.

Stories connect. They can rally communities, encourage investment, and help people remember who you are and why you’re doing what you’re doing.

Remember: YOU are the secret ingredient as you build your business. Why? Because no one is creating the way you create.

No one builds as you build.

Your uniqueness is an asset.

Want help understanding your story? Reach out.

Your why is your anchor

When clients first come to me, they often have questions about how to run their businesses. They want more sales and want to optimize their websites and want to know the exact number of blogs to write each week.

I begin many sessions by asking my clients if they know their why. I see this as fundamental — before it is time to stress out about the what and the who. Whether you’re building a website or designing business cards, your why anchors your communications. (Don’t believe me? Watch this.)

If you’re not sure of your why, block off twenty minutes to write. Don’t edit, just write. Some prompts to get you started:

  • What do you want to teach or give? What values are most important to you?
  • If you had to choose three words to describe your work, what would you pick? (Write down the first ones that come to mind.)

Once you have your why, you can start thinking about your who:

  • Who is your ideal client? What are they looking for?
  • How do they speak about themselves when no one is around?
  • What do they believe about their world?

THEN you can figure out your what…

  • Where do they spend time online? Are they listening to podcasts or reading email newsletters? Do they Instagram or Facebook? Which apps are their favorites?

If you need guidance sorting out your why, get in touch. I have limited availability but consider new coaching requests.

The secret to getting better at anything

Become an observer.

Notice what draws you in, where your attention holds, and what keeps you engaged.

Want to become a better marketer? Take note of the ads that call to you. What makes them meaningful?

Want to become a better writer? Think about the pieces you take time to read. Why are they magnetic?

Want to become a better listener? Consider how others respond in conversations. Notice how you feel when someone listens to you. What are they doing? What are they not doing?

Want to become a better speaker? Analyze the lectures that made an impact on you. What do you remember and why?

Want to build a better brand? Pay attention to brands that have committed followings. How do they communicate to their audiences?

Of course, practice helps. But without awareness, actions can easily and quickly become unfocused. You need awareness — of both self and of the world around you — to become better.

Start noticing. Make a plan. Then align your actions accordingly.

Baseline for success

The course you’re planning to launch, the community you’re trying to engage, the interview you hope to conduct, the podcast you want to record, the book you’re hoping to write — yes, you could fail. The project might end up in disaster, and nobody likes it.

But what if one person does? What if your work helps one person feel inspired, find strength, start something new, or keep going?

Before stressing about the outcome of your work, take time to define what success looks like for you. What is the minimum you need to see to know that your efforts are worthwhile?

Anything above and beyond that is gravy.

crop man getting dollars from wallet

When your product is “FREE,” is it worth it?

Price isn’t simply an amount, it’s a representation. This is how good we are, this is why you should trust us, this is the commitment, this is the value you’ll receive.

Yes, FREE can help solidify a brand and attract customers. Maybe it can make selling easier. But unless you’re using “free” to establish consistent revenue, is it worth it?

When you circumnavigate hassle with a free label, you might sacrifice perception in return.

Free could just be an easy way out.

kettle with plastic cups prepared on wooden box

Your WHY

It’s easy to get caught up in choices that don’t matter: The website design, the colors, the marketing channel, the social media story.

Decisions should evolve from your WHY. If you don’t know why you’re doing what you’re doing (and who it’s for), details are irrelevant.

So if you find yourself focusing on unnecessary fluff, there’s a good chance you haven’t made the real decisions…yet.