When clients first come to me, they often have questions about how to run their businesses. They want more sales and want to optimize their websites and want to know the exact number of blogs to write each week.
I begin many sessions by asking my clients if they know their why. I see this as fundamental — before it is time to stress out about the what and the who. Whether you’re building a website or designing business cards, your why anchors your communications. (Don’t believe me? Watch this.)
If you’re not sure of your why, block off twenty minutes to write. Don’t edit, just write. Some prompts to get you started:
- What do you want to teach or give? What values are most important to you?
- If you had to choose three words to describe your work, what would you pick? (Write down the first ones that come to mind.)
Once you have your why, you can start thinking about your who:
- Who is your ideal client? What are they looking for?
- How do they speak about themselves when no one is around?
- What do they believe about their world?
THEN you can figure out your what…
- Where do they spend time online? Are they listening to podcasts or reading email newsletters? Do they Instagram or Facebook? Which apps are their favorites?
If you need guidance sorting out your why, get in touch. I have limited availability but consider new coaching requests.