Are you developing a marketing strategy or being real?

I wrote my first post on Medium this week. Before clicking “Publish,” I was surprisingly nervous. I think because this writing is very personal, an experience that is dear to my heart and involves people I love. I almost didn’t post it.

I had no idea it would impact and resonate with so many people. I’m talking just under 10k views in less than one week.

We spend so much time trying to come up with the right strategy, the right product, company, tagline or press relationship in order to reach many people. Maybe instead we should focus on being real…and simply living.

The last few months of my life have shown me that if you follow your heart and live authentically in the world, you’ll end up right where you need to be.

A New Year is a great time to start.