If you want solid results, you have to start working on solid ground. The creative brief provides just that — a foundation for creativity to grow in a meaningful, targeted way. Without an effective creative brief, ideas lack focus.

Creative briefs are the necessary siphons for results. Here’s how to begin:

1. Think carefully about your intended goals and the audience you hope to reach. Your creative brief is the container for your project.
2. Consider your brand. Include market elements that are relevant. Brand category, history, and competition are valuable reference points.
3. Provide details about your intended customers. Demographics, motivations, current trends, and buying history can serve as creative direction.
4. Imagine creatives reading your brief. What must they know in order to begin working? Are any terms unfamiliar or unclear?
5. Re-read your brief and check for clarity. Can your writing be distilled into a coherent idea? Ensure your thoughts and motives are easy to understand.

Satisfying creative projects stem from clear and thoughtful explanations. Tell me what you include in your writing @redheadlefthand.