If you want solid results, you have to start working on solid ground. The creative brief provides just that — a foundation for creativity to grow in a meaningful, targeted way. Without an effective creative brief, ideas lack focus.
Creative briefs are the necessary siphons for results. Here’s how to begin:
- Think carefully about your intended goals and the audience you hope to reach. Your creative brief is the container for your project.
- Consider your brand. Include market elements that are relevant. Brand category, history, and competition are valuable reference points.
- Provide details about your intended customers. Demographics, motivations, current trends, and buying history can serve as creative direction.
- Imagine creatives reading your brief. What must they know in order to begin working? Are any terms unfamiliar or unclear?
- Re-read your brief and check for clarity. Can your writing be distilled into a coherent idea? Ensure your thoughts and motives are easy to understand.
Satisfying creative projects stem from clear and thoughtful explanations. Tell me what you include in your writing @redheadlefthand.