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Know your audience

Your customers may not believe what you do. They may not see the world the way you see it.

Where do your clients come from? What influences their likes and dislikes? Where do they spend their time online? What do they do in their free time? What do they wish for? What will they never admit out loud?

Understanding your audience is key to writing well, selling better, and creating more effective products.

How do you know what your audience wants? Listen. Observe. Research. Repeat.

What are you listening to?

What record is playing in your head?

Have you written your own soundtrack? Or has someone compiled it for you?

The songs/tones/words you surround yourself with sets the tone for your life. If you’re not happy with what you’ve been hearing, make a new recording. Leave the prerecorded songs for someone else (unless they’re really THAT good).