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Above, beyond, and the unexpected

Anyone can construct a building and call it a hotel. Some will care about cleanliness and service. A few more will add personal touches, unique decorations, or interesting artifacts. Fewer still will care about the unexpected, delighting guests in the process: Hats and gloves and a warm jacket folded for winter months, hot bottles of water placed between sheets to warm beds, organized happy hours where guests are invited for snacks and popcorn around a fire.

Of course visitors will remember beautiful scenery and tasteful decor. But the experiences that will get guests raving about any establishment are those that are unexpected — thoughtful additions that can’t be easily replicated.

52 ways to connect

  1. Make a phone call.
  2. Send flowers.
  3. Write a note.
  4. Return an email.
  5. Volunteer with a local organization.
  6. Donate books.
  7. Host a garage sale.
  8. Share a hug.
  9. Cook dinner for friends.
  10. Surprise an older relative.
  11. Join a club.
  12. Listen to a motivational podcast.
  13. Take a walk in nature.
  14. Smile to a stranger.
  15. Use first names in meetings.
  16. Start a book club.
  17. Enroll in a class.
  18. Visit a local market.
  19. Praise good service.
  20. Meet a friend for coffee.
  21. Ask questions.
  22. Say hello.
  23. Walk a dog.
  24. Follow a YouTube yoga video.
  25. Skype a long-distance friend or family member.
  26. Create a music playlist.
  27. Attend an event by yourself.
  28. Make eye contact.
  29. Say thank you.
  30. Write a recommendation.
  31. Visit an art gallery.
  32. Reply to an ignored or forgotten message.
  33. Go to a sporting event.
  34. Pretend you’re a tourist in your home city.
  35. Run a race.
  36. Support your local museum.
  37. Use public transportation.
  38. Plan a picnic with friends.
  39. Start a blog.
  40. Take photographs.
  41. Participate in an online course.
  42. Message someone whose work you admire.
  43. Research community efforts in your area: CSAs, food swaps, community gardens, library projects.
  44. Visit a National Park.
  45. Plan a date night.
  46. Go on a morning walk with a friend.
  47. Surprise someone with a gift.
  48. Make a thoughtful introduction.
  49. Bake something for your neighbor.
  50. Pack lunch for a colleague.
  51. Compliment genuinely.
  52. Write a list of 20 things you are thankful for.

In defense of certificates

Certificates, medals, awards, recognition dinners. Necessary? Perhaps not. Here in Nepal, I can get a certificate for donating blood, for giving money, for simply showing up at an event.

A piece of paper is not always meaningful. I could argue that the rate in which certificates are doled out lessens their value. But public appreciation makes everyone feel good. And when people feel good, they do their best.

No, gifts and tokens aren’t essential. But praise and acknowledgement of hard work and generosity of time are absolute necessities.

What if nobody shows up?

What if nobody comes? If your product isn’t well received? If you get one bad review after the next?

What if you thrill five people? And those five people are so impressed by your work that they tell their friends. Then five more people try your services or show up to your event or read your book. And out of those five, two people are so deeply moved that they share with their friends.

That’s how movements begin.

This is very different from the fast-track to fame we so often read about. It is difficult to catapult to the top of the “best list,” to become the richest and most sought after in one swoop. But slowly, with time, your work can amass a following.

The question is whether you have the patience to see it through. Can you delight in pleasing five people instead of 50? 1,000?

Your work is your art. Five people could mean success.

Top 5 posts (an anniversary special)

In March 2012, I began this blog as a way to encourage empathy, prompt curiosity of others, and push networking conversations into something more meaningful than the pass-out-business-cards-conferences and set up fifteen-minute-coffee-dates situations I kept finding myself in.

Since that time, my writings have brought many interesting people to me. I have been fortunate to share my thoughts and observations with many of you and host private networking dinners in New York. From communications to branding, entrepreneurial adventures and challenges, questions and musings, I am honored by the emails I receive in support of my work.

To celebrate this anniversary, I present my top 5 most popular posts:

5. No one has it figured out

4. What brings people together?

3. The path in front of you

2. 5 rules of hustling

1. 12 questions to turn small talk into real talk 

As always, thank you for reading and thank you for sharing.

How to write email introductions

Few things are as ineffective and frustrating as poorly written emails. Little information, no apparent connections, and enthusiastic instructions to “meet for coffee” can quickly end up in the trash bin.
People are busy.
Of course it is not always possible to be in the same room at the same time, so being able to make email introductions is an essential and valuable business skill. Yes, it is possible to write in a way that introduces two strangers and adds value to everyone copied on the chain.
Tips to keep in mind:

  1. Ask for permission first. Before sending out any emails with contact information, check in with all parties to make sure you’re using preferred addresses and contact numbers. Give notification that you are planning to make an introduction and make sure this is a good time for both parties to form a new acquaintance. Timing is everything when starting new relationships.
  2. While composing your email, explicitly state the reason why you are making the introduction. Explain the value you see for both parties.
  3. Briefly describe how you became aware of each individual. You don’t need to write long origin stories, but there is a difference between having worked with a project manager over the course of her career and having just met someone while standing in line for a sandwich.
  4. Don’t make either reader search for information. Clearly state the name and association of each party. Add relevant links so that each person can do additional research if and when time allows.
  5. Suggest intersecting areas of interest so that the individuals can meet with common overlap in mind.
  6. Lead with giving. You’re making the connection out of generosity, not a place of want. Never make an introduction expecting anything in return.

Have other tips for email introductions? Tweet me @redheadlefthand.