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3 reasons to hire a professional coach

A good coach can help you level up, get inspired, and set goals you’ve been putting off for way too long. Yet “coaching” has become a saturated industry with a range of providers, from academically-trained professionals to Instagram influencers charging fees anywhere between $40 to $3,500 per session. How can you determine if a coach can help you and what should you be prepared for when you begin?

I’ve listed three ways in which the right coach can add value to your work and life:

  1. Confidence. A focused coach-client relationship can build confidence over time through task achievement, heightened goal setting behaviors, and improved self awareness. Confidence comes through accomplishment; the simple act of showing up to a coach session can boost esteem and feelings of productivity.
  2. Performance. Targeted questions can encourage even the most experienced professionals to measure and analyze their own performance. This, in turn, can maximize professional development and catalyze personal growth. Just as sports coaches help players succeed, business coaches can help clients “see the field” within specific industries and relevant verticals.
  3. Progress. From business to personal settings, stagnation can occur for a variety of reasons — boredom, lack of inspiration, the absence of motivation, ineffective routine. A coach can motivate clients to set and change patterns so progress can take place. Whether you’re trying to write a book or grow your business, use a coach to help you identify areas of opportunity and make plans to stay on track.

I take on a limited number of coaching clients. Send a message if you’d like to learn more.

Own your story

Your value proposition may change.

Your origin story will not.

While small businesses may not have the resources needed to build huge international brands, we HAVE STORIES.

Use those stories. Own them.

Stories connect. They can rally communities, encourage investment, and help people remember who you are and why you’re doing what you’re doing.

Remember: YOU are the secret ingredient as you build your business. Why? Because no one is creating the way you create.

No one builds as you build.

Your uniqueness is an asset.

Want help understanding your story? Reach out.

Small business owners have heart

Small business owners are a special kind. We have a lot of heart. This can make decisions — especially when it comes to business — hard.

Whether you’re thinking about scaling, setting up processes, or building a sustainable community, remember to consider what works for you. Your business is a diamond, and each aspect is a facet: content marketing, hiring, planning, YOU. Nurture yourself just as much as the business you’re building and creating and growing.

Entrepreneurship is a long road, and the destination isn’t always certain.

Feeling exposed is okay. Sit in those moments long enough to see if you can find opportunity.

Feeling overwhelmed is normal. Reach out for help or look for ways to make your life easier.

How can I support you? Reach out.

ethnic female cafe owner showing welcome we are open inscription

Show, don’t tell

If you want to attract premium clients, selling won’t work. You have to show why someone should buy from you.

Sure, a high-end customer might be ready to pay, and they may want to commit long-term. Why? Because they trust you. They’ve watched you regularly show up and prove that what you say and do align.

Want better clients? Consistently demonstrate you’re worth investing in.

crop man getting dollars from wallet

When your product is “FREE,” is it worth it?

Price isn’t simply an amount, it’s a representation. This is how good we are, this is why you should trust us, this is the commitment, this is the value you’ll receive.

Yes, FREE can help solidify a brand and attract customers. Maybe it can make selling easier. But unless you’re using “free” to establish consistent revenue, is it worth it?

When you circumnavigate hassle with a free label, you might sacrifice perception in return.

Free could just be an easy way out.

The business of attraction

Chemistry is frequently considered in terms of human relationships, yet brands and businesses must also evaluate the chemistry they bring to their offerings.

Similar to personal relationships, initial sparks of excitement intensify interactions between business and consumer. From completed projects to the seal of a sale, emotion is embedded into business transactions. Skipping hearts and genuine smiles aren’t just for new loves; chemistry influences buying behavior.

How can brands weave chemistry into business?

As certain people are more open to the thrills of chemistry — those who are self-aware, thoughtful and personable — brands exhibiting similar traits can benefit from mindful demeanors.

Interest

Curiosity is how connection begins. When a business showcases what a client needs (or wants), the foundation for a relationship is set. To move prospects through the complete client journey, brands can plan for pleasant experiences to increase attraction and compel customers to engage in subsequent encounters.

Communication

Clear communication builds trust and rapport between entities. Communication is key for both business and relational development, ushering in assurance and confidence into business dealings. When communication is straightforward, expectations are fixed and boundaries for deliverables become reliable and well-defined.

Warmth

People and brands who present genuine, authentic traits are more likely to be perceived as considerate and understanding. Trust and loyalty hold weight in business circles, and positive dispositions enhance brands, attracting customers and keeping them returning for more.

Attraction

To be desired and perceived as desirable is something individuals and companies strive for. The most successful companies understand the value of appeal: They take time crafting beautiful products and experiences through careful branding and strategy.

Values

Values represent what you, or your company, stand for; they define why we do what we do. Businesses who match or try to amplify the values of their customers have an easier time setting long-term streams for revenue and profit.

What other traits contribute to brand chemistry? Tweet me @redheadlefthand.