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Tag: perception

5 tips necessary to sell any product or service

The ability to sell is a skill necessary in most organizations. From healthcare to advertising, the ability to communicate your worth or the value of your services is essential to close any deal. But there is more to good salespeople than the ability to spin words.

  1. Don’t take rejection personally.

You will hear “no.” Keep going anyway. Selling takes time. Act professional throughout the process; when you’re on fire and can’t seem to lose, act professional. When you can’t seem to sell anything and can’t seem to win, act professional. Stack odds in your favor for a later time.

  1. Play the long game.

Focus on the results that you want, not on any one specific activity. Check in with yourself regularly to make sure your daily decisions are setting you up to achieve your business and sales goals. Keep a record book: Track the emails you send, who you speak to, and when you have promised to call.

  1. Lead with honesty.

Be a real person. Get to know your clients and customers. Ask questions. Do research. Only after you have gotten to know the person sitting across from you can you tailor your messages and sales pitch accordingly. Stories have power, but only if they are relevant.

  1. Go above and beyond.

Under promise, over deliver. Look for ways to provide extra service or care. Small, thoughtful actions reassure customers that they have made the right choice. Demonstrate your appreciation with a short note or useful gift.

  1. Take care.

Selling is often more about you than it is about your customer. Life isn’t only work; take care of your health and your mental state so you can shine from the inside out. People are attracted to kind, nice people. Be one of those people.

You are the foundation for your sales success. Take responsibility for it.

For more helpful sales tips, check out Greg Gore’s 101 Ways to Succeed in Selling.

The focus of your narrative

We all tell stories; about ourselves, about others, about our businesses, about our relationships, about our work. The focus of these stories reinforce our behavior and help create our future.
What are the stories you tell about the world around you? About your successes? About your failures?
Remember: We have the ability to direct our concentration and focus.
Outline the stories you want to tell. What narratives do you need to change?

Unhappy? Change one thing.

Unhappiness and discontentment feed off each other. When one thing goes wrong, it is easy to focus on all that is negative. One issue then consumes your energy and colors your entire life. It’s a spiral that winds downward, and quickly, if you’re not careful.

Feeling miserable? Find one thing you can change. Just one thing. Drink lemon water in the morning. Take a group fitness class. Carve out time to take a long walk. Set up a coffee date with a friend. Plan a vacation. Download a new podcast.

By shifting your attention, you’ll begin to redirect your focus towards experiences you look forward to. Feelings of excitement will gradually overpower those negative ones.

Of course life doesn’t always go your way, but by choosing to chase the positive, you’ll be closer to living a life you don’t want to escape from.

Collaboration over competition

A scarcity mentality sees just enough, a limited pile of resources from which to draw. This kind of thinking breeds competition: “If she is earning that much money, there’s less for me.”

Collaboration, on the other hand, is rooted in abundance. With plenty of supplies and stock for all, there is no need to edge out another in order to gain. In fact, those who come out on top are the ones who have spent time cultivating partnerships and collaborating with like-minded organizations.

Entrepreneurs too often scan for potential threats when they should be looking for ways to build relationships. The most successful leaders realize that in an interconnected world, collaboration is key to solving complex problems, establishing communities, and inspiring new generations.

It is no longer enough to be first; the system with the most users, the most clients, and the most buy-in is the one that will stay ahead of the curve.

Above, beyond, and the unexpected

Anyone can construct a building and call it a hotel. Some will care about cleanliness and service. A few more will add personal touches, unique decorations, or interesting artifacts. Fewer still will care about the unexpected, delighting guests in the process: Hats and gloves and a warm jacket folded for winter months, hot bottles of water placed between sheets to warm beds, organized happy hours where guests are invited for snacks and popcorn around a fire.

Of course visitors will remember beautiful scenery and tasteful decor. But the experiences that will get guests raving about any establishment are those that are unexpected — thoughtful additions that can’t be easily replicated.

What if nobody shows up?

What if nobody comes? If your product isn’t well received? If you get one bad review after the next?

What if you thrill five people? And those five people are so impressed by your work that they tell their friends. Then five more people try your services or show up to your event or read your book. And out of those five, two people are so deeply moved that they share with their friends.

That’s how movements begin.

This is very different from the fast-track to fame we so often read about. It is difficult to catapult to the top of the “best list,” to become the richest and most sought after in one swoop. But slowly, with time, your work can amass a following.

The question is whether you have the patience to see it through. Can you delight in pleasing five people instead of 50? 1,000?

Your work is your art. Five people could mean success.