bloglovinBloglovin iconCombined ShapeCreated with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. rssRSS iconsoundcloudSoundCloud iconFill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch.

Tag: entrepreneur

“It’s not my job.”

Taking responsibility inevitably sets you up, while watching from the sidelines gives you that head start should an anvil hit. There’s always the option to run.
When you step in to do a little more and claim ownership (no matter how small), the work becomes personal. This is where thoughtful decisions are made and jobs are performed with integrity.
“It’s not my job” is too big of a shortcut to take, especially if you’re hoping to get someplace else. Whether you’re looking for a raise, a promotion, a better position or a more flexible company, venture beyond the lines of your job description and look for ways to help your team succeed.
It might not be your job, but it’s definitely your reputation. How safe do you want to play?

One shot

When you only have one chance, it matters. Your heart races, your mind scans all the outcomes — what if I fail? what if I make a mistake? what if I lose? what if I win? — and you do your best not to blow it.
Faced with twenty shots, however, you start to relax. Your breathing levels out as there isn’t as much pressure to perform. You savor the experience knowing there’s another chance. If you do screw up, it doesn’t matter. You have another shot.
Seth Godin wisely points out that with the internet, we’ve been granted not only with twenty but an unlimited number of shots. Whether buying, selling, researching, writing, connecting or dating, we have choices and options unfurling miles in front of us. We don’t have to be so afraid anymore. Just step up and take another shot.

What entrepreneurs don’t really talk about

Last week: This sucks! What am I doing? Why am I here?

This week: This is awesome! We’re doing so good! Look, it’s working!

And so forth. Up and down, up and down, up and down.

I know I’m not the only entrepreneur with these rollercoaster moments.

The trick is managing these “low” moments just long enough while trusting that better moments are around the corner. A difficult, but extremely necessary skill.

Success isn’t always about numbers. And yes, sometimes there are moments that feel entirely dismal. What separates successful endeavors from failures is grit and determination. Hang in there. It will get better (and if it doesn’t, you can always quit).

The value of meeting new people (offline)

Hectic schedules and limited time pushes “meeting new people” down priority lists. But new people can add spark to your life. From work strategies to personal motivation, even brief encounters can leave a lifetime mark. A meaningful conversation can inspire you to try something new, do better work, become a more thoughtful person, or keep going down the right path.

Online we’re exposed to new tactics and images, but face-to-face encounters are more likely to contribute to trust and long-term relationships. These connections help businesses thrive. While it’s easy to forget a screen name, personal interactions build experiences that help tell stories. And in a world where storytelling and marketing drive results, representing your “personal brand” is key.

Meeting new people may also reveal unknown parts of yourself, creating self-awareness of your own expertise and highlighting areas that still need work. There are health benefits, too: improved cognitive function, physical health and creative power.

Our next dinner event is scheduled for May 31 in NYC. Send an email to info@projectexponential.com with details about your current projects if you’re interested in attending. Our dinners match those with complementary interests and skills, and space is limited to preserve intimacy and quality.

The long game

It’s temping to go after the immediate. “Bird in the hand is worth two in the bush” reinforces the tangible, encouraging the pursuit of results that can be seen. But what if the best results aren’t just around the corner — instead, that payoff, that freedom, that title, that responsibility is waiting; 1 year, 3 years, 7 years down the line? Would your strategy change? Would your work ethic and your daily habits be different? Would your focus remain?

It seems most people want results that are better suited for long-term strategies. They become too easily disappointed when short-term bets fall through. Matching strategy with goals should include a [realistic] priority assessment of what you’re willing and able to give. Honest considerations of finances and resources is essential in order to thoughtfully plan tactics and timelines.

There’s no use setting yourself up for the long haul if your heart isn’t in it. Make sure the goals you set match your intended aim and the resources you can put forth.

P.S. Thanks to those who contributed to my writing residence. NY, here I come!

Questions to measure your personal brand

Whether or not you run a business, you own a media company — your own. With these four questions, be sure you’re building one worth investing in.

1. Are you unique?

If you can’t articulate what makes you different, there’s no reason for someone to choose you. Everyone brings different skill sets and perspectives to the table. Figure out what makes you you and learn how to talk about it in a flattering way.

2. How real are you?

Authenticity is your ability to align what you say and what you do. If you can’t be trusted, you’re going to have a difficult time gaining respect and making deals.

3. Are you relevant?

If your audience doesn’t need or want the messages you’re sending, it doesn’t matter how great they are.

4. Are you reliable?

The manner in which you present yourself should be consistent. If your emails are laced with emoticons, “Hey Brian!! Thanks for visiting my site!! You’re awesome.☺☺☺” and your website boasts luxury services, potential customers will shrink away with confusion and skepticism.

Go through your most important documents. Look at your resume, your LinkedIn, your tweets. Do they represent what you want people to believe about you?

If you’re the head of an organization, does your team know your mission? From the woman who stocks the shelves to the intern publishing blog posts, every team player should be able to recite what the company stands for. If they can’t, chances are high your customers can’t either.

Same goes for you. You need people in your corner who know who you are, what you stand for and support you along the way.

Original post “You are your own media company” can be found on Medium.