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The people in your life will make or break you.

It doesn’t matter if you’re running a business or trying to finish your degree. The people you surround yourself with have the power to dramatically influence your life. Their habits, what they think about themselves, whether or not they view the world as a place of abundance or scarcity — all of these things will impact you.

When I first began as a social worker in the South Bronx, I noticed not much was different from the people I worked with on probation in Colorado. Except one major thing: community resources and social support.

If you’re trying to do something great, you need great people around you. You want people who push you to do and be your best, who encourage you to take leaps when those who should most definitely NOT be in your inner circle are telling you otherwise.

Whether you’re raising a family, designing a product, fundraising, solving a company-wide problem or quitting, your closest relationships should support you in being 110% authentically you.

Everyone deserves a dream team. Yes, there are certain factors beyond your control when it comes to success and achieving goals; however, the people you spend the majority of your time with aren’t one of them. Take special care as you find your company.

A call could change your life

I can guarantee it WILL change the life of others.

For the next 48 hours, I’m offering a special incentive. Those who donate a minimum of $100 to the Light Campaign will receive a free one hour phone session with yours truly.

Things we can talk about:

You can stalk my LinkedIn profile to see other skills and endorsements I’ve received from clients I’ve worked with.

At the risk of sounding like a marketer, I will tell you this IS a special offer, worth far more in value. You have the opportunity to help yourself, help a community, and feel good about it.

You have until Friday, March 7 at 2pm EST to take advantage. I can’t guarantee I’ll do this again, but I thought it would be a fun way to get the solar project the help it needs. To get started, pledge a minimum of $100 on the indiegogo page, and you’ll be contacted for scheduling. Your free call is good through April 8, 2014, so let’s get moving.

I hope to speak with many of you.

What you say matters just as much as how you say it

You can have the best concept in the world, but if it’s delivered in the wrong way, there’s a good chance it will end up going nowhere. When you align your message and the way you communicate, you increase your odds that the right people will receive your words at the right time — and do something. This “something” is your desired outcome: buy, share, discuss, donate, publish, apply, act, whatever.
I’ve realized the difference between message and voice can be confusing, as I’ve found myself explaining it to several clients. Here’s a quick refresh on what you say vs. how you say it (and why it matters):

Message: What you say

Your message is the underlying concept you’re trying to get across. It’s your idea. Messages direct what you communicate with your audience. Without a clear understanding of your message, your words will fall flat and most likely fail to reach the people you intend to start conversations with.

Voice: How you say it

Voice is a writing device (there are many). The language you choose when you communicate can affect the way your message is received. If you write your monthly alumni newsletter in a casual, flippant manner while looking to solicit donations from an “established audience,” peppering sentences with slang and colloquial language may not be the best choice.
For successful connections, aim to match your message with the manner in which you communicate.

3 steps to writing anything important

Marketing collateral, an investor pitch, your Best Man’s speech, donor thank you notes, a love letter… writing is everywhere and often holds weight of daunting implications. The mere act of putting pen to page can result in temporary paralysis. To alleviate some of this stress, I’ve outlined basic steps to push your writing forward.

Think about WHO will be reading (or hearing) it.

You want your writing to be applicable. This is hard to do if you aren’t thinking about who’s on the receiving end.

Think about WHAT you’re trying to say.

What you want to say may look different than what actually ends up on the page. By making your intentions clear, you’ll throw an anchor into the oceanic waters of words and ground your writing as you begin.

WHY are you writing in the first place?

Why should I believe what you’re saying? Why do you care? Why should I? Give me facts and show me proof why you are who you say you are, why I should listen, why your message matters.

If you remember nothing else, take this with you:

who

what

why

I stopped trying.

I’m still trying to wrap my head around this, as it is completely counterintuitive to me.

The moment I stopped trying and quit everything is when things became clear.

I’m not saying I don’t have challenges and that life is always easy, but my day-to-day isn’t filled with as much strife. There’s less struggle as I move about the world.

I think of how difficult momentum seemed in the past. Once I landed back into the grooves of authenticity, people began to take notice. It’s then that I raised money for a few scholarships, attracted over 30k views on Medium, and found myself speaking on HuffPost (look at 13:30).

I’m not doing anything drastically different. I’m simply living my life by letting passion lead the way.

I’m wondering if this principle has worked for you, too.

What if WORKING HARD didn’t equal SUCCESS? What if you stepped out of the car, allowed your excitement to take the wheel, and put frustration, anxiety, and white-knuckle-decision-making in the backseat? What if by relaxing, you allowed your “best self” to emerge?

If you’re having to work really hard to make something right, I’m wondering if it’s right in the first place.

Tweet me. I want to hear what you think.

Hack your life

Few entrepreneurs and business leaders I’ve worked with have developed a consistent writing practice. This surprises me. You won’t easily find an artist without a notebook of scribbles. Art and entrepreneurship are tightly bound.

It doesn’t have to be pretty, and it certainly doesn’t need to be coherent. Write observations, experiences, reactions, hopes, wishes, failures. You’re gifting yourself a valuable reference tool and sounding board for your own progress.

Make it a ritual: Five minutes, every day.

Try it for a month.