bloglovinBloglovin iconCombined ShapeCreated with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. rssRSS iconsoundcloudSoundCloud iconFill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch. Fill 1Created with Sketch.

Is it possible to connect meaningfully online?

Yes. But it takes intention and effort.

The digital world requires a bit more finesse than in-person events. Many of us grew up in front of screens —- televisions, cinemas halls, Ninentedos, and Game Boys. These same screens paved the way for productivity tools, redefining our lives and the ways in which we schedule, communicate, and do business. Now, laptops and cellphones are within easy reach from sunup ‘til sundown.

However, “the way we do things” is once again evolving, and we have the choice to embrace or reject these changes. So whether you’re trying to organize a meeting, host a conference, teach a class, or build a relationship, there are four elements to consider when connecting from afar:

Participation 

Online activities work best when people engage. Think of the lecture hall in which a student hides in the back row. Now recall a class in which the teacher prompted students with questions and lively discussion. Which scenario fosters learning?

Though direct participation may not be required by a host or organizer, you are guaranteed to get more out of the experience by taking responsibility for yourself: Turn on your camera, type in the chat box, follow up with an email, do your own research on the topic at hand.

If you’re participating, look for ways to get active.

If you’re organizing, look for ways to engage others. 

Nothing will work unless you do.

Maya Angelou

Entertainment

If you’re responsible for planning an online seminar or teaching a virtual class, remember: We want to be entertained if we’re watching something. And if we’re watching something, we want to feel. That feeling might be surprise or intrigue, curiosity or delight, disgust or repulsion, but we must feel something to be interested.

A traditional lecture won’t cut it. 

Incorporate images, videos, sounds, and unexpected elements to spark engagement and hold interest. Themes and pop culture references can surprise and delight attendees; end your meeting with a song or insert a relevant story into your presentation.

Collaboration

The greatest gift of online activities: The ability to network and share. 

Exchange opinions, ask for resources, find ways to trade thoughts, and start online conversations with others. While you can stick to more traditional chat forums and send emails, you can also get creative: Write a turn-by-turn story with a friend, watch a movie separately before sharing opinions, create a music playlist together.

Collaboration can become a tremendous pool of inspiration and insight. With a bit of creativity, options are endless.

Some people look for a beautiful place. Others make a place beautiful.

Hazrat Inavat Khan

Expectations

As an organizer, intentionally decide upon the set outcomes of your online happenings. Then make a plan. Choose whether recurring events or one-off structures will best suit your goals. Schedule the meeting in advance, or jolt an eager audience with unannounced events.

Next, consider how you’ll present to participants. The way in which you communicate establishes rapport and sets clear boundaries, establishing a framework for what will take place. Audio-only arrangements create different spaces than those with video elements. Participatory tasks with light structure can be the right amount of encouragement participants need to stay interested.

Thoughtfulness guides the most worthwhile experiences and helps provide foundations for creativity to blossom.

Meaningful content is grounded in intention.

Power up your inbox (and your life) with these free newsletters

Your inbox doesn’t need to be a source of dread. In fact, with a little attention, weekly emails can deliver inspiration and insight to your daily routine.

Here’s a few to get you started:

For body and spirit

This quirky Texan churns out free weekly yoga videos so you can stay mindful and active all year long. Adriene’s approach to health and wellness is both refreshing and fun. yogawithadriene.com

For self-improvement

Tonya pours champagne flutes of encouragement to help women and men live artfully and well. Her free podcasts and behind-the-scenes glimpses into her community mix lightness and direction for those interested in personal development. frenchkisslife.com/about

For your mind

James Clear’s 3-2-1 Thursday newsletter offers an inspiring mid-week pick-me-up of facts, quotes, and questions that also act as excellent writing prompts. jamesclear.com/3-2-1

To boost creative zest

This Sunday meal of art, literature, and and science is a must. Paired with a hot cup of coffee, Brain Pickings is a necessary ritual for a positive start to your week. brainpickings.org/newsletter

To build community

David’s “One Email Away” connects strangers with opportunity. Whether you’re looking for a mentor or a hire, this email is a fine place to expand your network and contribute more generously to the world around you. portfoliocareerpodcast.com/oneemailaway

For your business

Seth Godin is dedicated to daily missives of advice for marketers, entrepreneurs, and social do-gooders. He delivers. sethgodin.com

If you can communicate your ideas, you can get anything done

Are your communication skills holding you back? Make it a priority and set goals to improve.

Register for this free online course on Public Speaking (class starts July 2), or check out Leading With Effective Communication.

For more free online learning opportunities, browse content from Udemy, Coursera, Toastmasters International, and the Public Speaking Project here.

Remember: If you can communicate effectively, you can get anything done.

What is your ROI?

What if more time to create is more valuable than being busy?

If fewer appointments means you’re killing it?

If a handful of quality contacts is a better value add than a list of unknown names?

If an increase in daily smiles means you’re on fire?

If having fun at work isn’t an exception but your norm?

If more “likes” and more engagements happen offline?

If your stats and monitoring include an emotional, or even a spiritual, component?

If you schedule monthly check-ins not only with your team members but also with friends and family?

Entrepreneurship has become woven with unhealthy beliefs that may not necessarily serve you. Take stock over your definitions of success and have the courage to investigate what kind of ROI you’re wanting to achieve.

SEO fundamentals

Most small business owners have heard of SEO and know this is the secret sauce that can push your content up the list of search engines. But many do not know exactly what it entails or how to put it into practice. Here are some SEO basics:

Research

You have to know not only what your competition is doing but what your customers are searching for. If you are promoting and producing content that is irrelevant to consumers’ needs, all of the coding and keywords in the world cannot help you. You need to know your own brand and the words that your audiences associate with your brand to be most effective. Google Ads Keyword Planner can help.

Organization

The way your structure your site and individual pages will help search engines place priority on your content. Deciding which keywords you want to emphasize can help you think through the pages you have  already created and the ones you need to build in order to meet your business goals. It is tricky to rank for words that are not included in your pages, so think about the keywords and phrases you want placed throughout your site.

Links

Links help show that your content is valuable. By sending audiences not only to relevant pages within your site but also to other sites that have equally valuable information, search crawlers can recognize you’re not producing spam or junk merely for the sake of SEO rankings.

Results

The whole point of SEO is to connect with a wider audience. Monitor your website’s traffic to make sure what you are doing is working. See where traffic is heading and how long they are staying. Hosts like Squarespace have analytics tools built in, or you can use Google Analytics for more in-depth data comparisons.

11 reasons to work for free

“Why do you work for free?”

I hear this question often, especially after having volunteered for five years in Nepal. Most creatives, freelancers, and entrepreneurs will face this very same question at some point in their careers.

Should I work for free? Should I participate in this unpaid project? Should I volunteer my time?

Working for free can come with many benefits. Here are my top nine:

  1. Connections
  2. Personal satisfaction
  3. Appreciation
  4. Experience
  5. Opportunity
  6. Exposure
  7. Growth and development
  8. Supporting something irreplaceable
  9. Building your resume
  10. Changing careers
  11. Exploring new interests

Yes, absolutely, work for free. But choose projects and commitments mindfully, with the utmost respect for your valuable time.

More reading: