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Tag: work

The difference between an amateur and a professional

An amateur hopes a goal will happen. The professional sets a goal then works backwards.

An amateur cuts with words. Professionals look for ways to raise their own game while lifting others alongside them.

An amateur relies on hope. The professional acts and demonstrates results.

The amateur seeks attention. The professional graciously accepts accolades, then continues to focus on the work.

An amateur always plays victim. The professional acknowledges missteps and learns from mistakes.

Amateurs operate from a scarcity mentality. Professionals are generous.

An amateur puts in a little work and expects instant results. The professional plays the long game, day in and day out, sometimes without pay, knowing that rewards will come.

An amateur is impatient, reactive, and compulsive. Professionals ground themselves, reflect, and listen.

Amateurs alienate themselves. True professionals know the value and importance of relationships.

An amateur speaks of people. The professional would rather work, plan, dream, and create.

Amateurs fail to set boundaries and struggle to ask for their worth. Professionals are kind, but firm, and aren’t afraid to ask for what they need.

An amateur rarely has routine. Professionals schedule days with intention.

To learn more about becoming a professional, I recommend Steven Pressfield’s Turning Pro. This free ebook is also a great place to start if you’re looking to turn amateur habits into professional ones.

Where’s the leak?

If find your concentration veering or feel easily distracted, your efforts are probably not fully focused. Without directing your power, the goals you have set for yourself will remain just that – goals, with no clear outcome.

It is worth tracking your thoughts and daily activities to see where your energy “leaks” are. Scheduling your routine accordingly can help you counter those moments in which you find yourself unproductive and unmotivated.

Unharnessed energy is wasted energy.

How to create your future

Last weekend my team and I organized the first free outdoor film festival in Pokhara, Nepal. From crowdfunding to logistical planning, we spent months outlining how the event would run. Through hard work, grit, and perseverance, we turned what was once a dream into reality: Over 400 attendees enjoyed films in three different locations throughout the city. Popcorn, prizes, and toys were distributed. People who had never stepped foot in a movie theater were inspired by Rocky, Titanic, and Pocahontas. The smiles were priceless. And it was all set beneath starlight skies.

Plenty of times along the way we could have given up. When we first launched our crowdfunding campaign, I spent several days riddled at home with anxiety, wondering how and if we were really able to pull this off. We could have let frustration win when we were sent to yet another government office for another stamp or another signature. We could have shrugged our shoulders and moved on to another idea when we were questioned, “What is this? Who watches movies outside?” or asked about the motive of our program. We could have quit when we were laughed at.

But we didn’t. Even when we knew people were watching us, hoping we’d fail, we kept going.

And that, my friends, is how you create your future. You keep going.

When the naysayers doubt your dreams, even when you doubt your own abilities, keep going.

Your future is ready for you to create it.

SEO fundamentals

Most small business owners have heard of SEO and know this is the secret sauce that can push your content up the list of search engines. But many do not know exactly what it entails or how to put it into practice. Here are some SEO basics:

Research

You have to know not only what your competition is doing but what your customers are searching for. If you are promoting and producing content that is irrelevant to consumers’ needs, all of the coding and keywords in the world cannot help you. You need to know your own brand and the words that your audiences associate with your brand to be most effective. Google Ads Keyword Planner can help.

Organization

The way your structure your site and individual pages will help search engines place priority on your content. Deciding which keywords you want to emphasize can help you think through the pages you have  already created and the ones you need to build in order to meet your business goals. It is tricky to rank for words that are not included in your pages, so think about the keywords and phrases you want placed throughout your site.

Links

Links help show that your content is valuable. By sending audiences not only to relevant pages within your site but also to other sites that have equally valuable information, search crawlers can recognize you’re not producing spam or junk merely for the sake of SEO rankings.

Results

The whole point of SEO is to connect with a wider audience. Monitor your website’s traffic to make sure what you are doing is working. See where traffic is heading and how long they are staying. Hosts like Squarespace have analytics tools built in, or you can use Google Analytics for more in-depth data comparisons.

11 reasons to work for free

“Why do you work for free?”

I hear this question often, especially after having volunteered for five years in Nepal. Most creatives, freelancers, and entrepreneurs will face this very same question at some point in their careers.

Should I work for free? Should I participate in this unpaid project? Should I volunteer my time?

Working for free can come with many benefits. Here are my top nine:

  1. Connections
  2. Personal satisfaction
  3. Appreciation
  4. Experience
  5. Opportunity
  6. Exposure
  7. Growth and development
  8. Supporting something irreplaceable
  9. Building your resume
  10. Changing careers
  11. Exploring new interests

Yes, absolutely, work for free. But choose projects and commitments mindfully, with the utmost respect for your valuable time.

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