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5 rules of hustling

Alongside the long hours and sleepless nights and moments of thrashing, I can pinpoint five realizations that have defined my journey as an entrepreneur and businessperson. Whether you’re just beginning or well on your way, I’m sharing these “rules” in hopes they’ll encourage you and meet you wherever you’re at. Note: these statements apply to spaces beyond entrepreneurship and commerce.
ONE. It’s OK to start slow and take small steps until things become clear.
TWO. There is never a perfect moment, but there will always be something that can stop you (if you let it).
THREE. Change doesn’t happen over night.
FOUR. If you’re searching for your life’s purpose, you may never find it. Instead, focus on what brings you joy and do what you’re good at.
FIVE. Stop pretending. There is no substitution for “doing you” — being authentically, wholly, completely, fully you. When you can embrace this, you will be rewarded in more ways than you could have ever imagined.

5 steps to new job opportunities

Looking for a job?
You’ve made your first mistake. As cliché as it sounds, you won’t find it if you’re looking for it. Instead, make moves to create the position of your dreams (a place you feel valued and valuable, projects you’re interested in, opportunities that benefit from your talents, people you admire).
1. Skip small talk and have real conversations.
Schedule twenty-minute informational calls (or coffees) with people you respect to learn more about their work. Ask about the good, bad, and ugly bits of their industry. Then, find parallel roles in different fields and ask those individuals how they tackle similar challenges. Meaningful conversations build meaningful relationships.
And say thank you. You never know when your paths may cross. I’ve met strangers in Shanghai I’ve introduced to entrepreneurs in California. Your rolodex is one of your most prized commodities.
2. Know thyself.
What’s your anchor? You need something grounding you, a general direction you’re heading. It doesn’t need to be entirely specific, but you need a fencepost to harness your efforts (think of a laser beam vs. diffused light; concentrated anything is stronger and more effective).
Find a quiet place to relax with a cup of coffee and honestly assess what makes you miserable, what you’re good at, what you’d like to be doing, and what you can’t live without. Reserve an afternoon — or a week — to pay close attention to moments your heart flutters. Is it anxiety, excitement, or both?
3. Are you hunting or fishing?
You can look for freelance work or you can start writing articles about topics you’re passionate about. You can ask for job openings or you can volunteer a few hours of pro-bono consulting and evaluate a company’s needs. You can ask for references or you can send role models invitations to lectures that pertain to their projects.
By placing yourself in environments that highlight your strengths, you will attract opportunities and connections that are right for you. Just because you don’t have a job doesn’t mean you can’t start cultivating something great.
4. Walk with confidence. 
Unemployment doesn’t mean you’re less of a person. When you’re feeling down and out, it shows. Pay attention to your posture and the way you walk. If you’ve completed Steps 1-3, do so confidently, with your head high.
You have skills, you have talents; flaunt them. Your childhood, your struggles, your unique lessons and experiences all contribute to what makes you uniquely valuable. Make a list of your areas of expertise and fold it into your wallet if you’re needing an extra boost. 
5. Open windows and doors and screens and welcome everyone over for tea.
If you can reframe “unemployment” as an opportunity, you’re on your way to gold. Imagine yourself as a traveler, an adventurer. There will be ups and downs, exhilaration and disappointment. Open up to all of it. It’s too easy to focus on one thing and dwell; you’ll think yourself into a frenzy, or worse yet, paralyze yourself from action. Force your anxieties to adopt a wider perspective and welcome whatever comes your way, regardless of form. If you allow it, your journey may surprise you.

Figure out what you want to learn and go do it.

The most valuable things I’ve learned I’ve learned by doing. I didn’t read them out of a book or listen to some famous person who drastically changed my life (although some of these things surely helped).

I knew little about business jargon and brand platforms until I began consulting for Fortune 500 companies.

I learned about people’s psychology and motivation conducting clinical assessments.

I became a producer and creative consultant while organizing events.

I became a writer (a long time dream of mine) when I started calling myself one (I was always writing).

What do you want to be good at? Go.

 

7 sins of crowdfunding

My recent indiegogo campaign has elicited a flurry of emails from people looking for support and advice on projects of their own. I’ve attempted a few fundraising efforts — one that failed, one that supported inner city kids (and got me to Everest Base Camp), and another that had me running the 2011 NYC marathon (never again!). I’ve noticed a few patterns surrounding the psychology of asking and giving and hope this compilation might help you think carefully about your next crowdfunding endeavor.

ONE: APATHY. You don’t really care about your cause.

If you aren’t invested in your project, how can you ask anyone else to be? The solar project came out of something incredibly meaningful for me, and my passion is palpable through a screen. If you think your work will make a difference in someone’s life, probably it will. People will believe in you and your work, but first you must believe in yourself. It can be unnerving to put yourself out there, so focus on your goal and what you’re looking to accomplish to overcome any social anxieties. Excitement is contagious.

TWO: GLUTTONY. Stressing helps no one.

With each fundraiser I end up putting on a few pounds, ultimately telling friends “fundraising is bad for my health.” I won’t lie: fundraising is stressful. It can be an agonizing blend of deadlines, public exposure, asking for money, rejection, persistence, hard work, and time. Lots of time.

Keep in mind no one will give you an award for stressing out. Worrying only paralyzes you from accomplishing anything significant; this serves no one. If you are tired or rundown, you’re going to be an inefficient fundraiser, advocate, worker, person. Take care of yourself.

THREE: PRIDE. You’re not going to be successful by yourself; build a team.

You need supporters in your corner for the times you hit fundraising slumps (and you will). Enlist your funders to encourage and cheer you on. Basic mathematics: more people means more energy and effort directed towards your project. And more eyeballs (over 10k people visited the solar project page). You’ll need more than just financial support as you make the final push toward your goals.

FOUR: SLOTH. Fundraising is really like a marathon.

At first, your idea will sound exciting and meaningful and you can’t wait to get started.

Then reality sets in. Is crowdfunding going to work? What if this fails? (Anxious questioning is completely normal. If you’re not at least a little bit nervous, reevaluate #1.)

After you announce your campaign to the world, you will feel empowered and committed. You start telling colleagues, share your campaign on social media channels, and receive positive feedback from friends. This initial spike in enthusiasm will be followed by a slump. Don’t panic.

FIVE: WRATH. You are not getting the response you hoped for, and now you’re angry.

Don’t give up.

You have to work really freaking hard. Sometimes, all of your online efforts aren’t enough. This is when you start looking at offline options. Tell everyone you meet about your project. Plan events — events, fundraisers, silent auctions. At one point, I considered making animal balloons on the street for money. Then I started applying to every micro grant I could possibly find—THANK YOU, POLLINATION PROJECT!—for fear I wouldn’t reach my goal.

Remember #4. It’s a marathon race; pace yourself but be prepared for sudden sprints. You will regain energy and confidence as your deadline nears and you approach your goal.

SIX: IGNORANCE. You don’t know your own story.

You’ll need to get creative. Images and anecdotes create a portrait of what you’re trying to do. Show people why your cause is meaningful and what kind of impact you’re looking to make. Your shared content — photos, stories, ideas, videos, testimonials — will help you move past moments of doubt and remind you why you started this in the first place.

SEVEN: GREED. You got what you wanted.

Just because your campaign ends doesn’t mean your work is finished. Don’t be fooled — donor appreciation takes time and care. People went out of their way to support you and your cause; thank them and keep them updated on your progress and work. Follow up and be timely with updates. It makes you look responsible and reminds people they made the right choice by supporting your work.

Gratitude is everything.

A call could change your life

I can guarantee it WILL change the life of others.

For the next 48 hours, I’m offering a special incentive. Those who donate a minimum of $100 to the Light Campaign will receive a free one hour phone session with yours truly.

Things we can talk about:

You can stalk my LinkedIn profile to see other skills and endorsements I’ve received from clients I’ve worked with.

At the risk of sounding like a marketer, I will tell you this IS a special offer, worth far more in value. You have the opportunity to help yourself, help a community, and feel good about it.

You have until Friday, March 7 at 2pm EST to take advantage. I can’t guarantee I’ll do this again, but I thought it would be a fun way to get the solar project the help it needs. To get started, pledge a minimum of $100 on the indiegogo page, and you’ll be contacted for scheduling. Your free call is good through April 8, 2014, so let’s get moving.

I hope to speak with many of you.

Two kinds of people

You’re feeling dissatisfied, unsettled. You want better than what life is presenting to you. You want to provide for yourself and your family. Maybe you’d describe yourself as unhappy.
No matter where I’ve gone in the world (or who I’ve worked with: students, prisoners, corporate executives, entrepreneurs, monks), I’ve seen two typical responses to this situation.
Option AAction Paralysis
What does this mean? Ideas aren’t in short supply, but movement is. These individuals fail to take any steps forward. Excuses and fear restrict their progress and prevent momentum.
“I don’t have the skills I need.”
“I can’t find a job that pays well.”
“It’s too hard.”
“It’s always been done this way.”
“It’s impossible.”
“Somebody else will do it.”
“If only I could get x, things would be easier.” (x = more money, a different job, the right partner, a miracle, admission, acceptance)
Option BThe Creators
Concrete decisions are made and acted upon in order to build a better life — no matter what obstacle is in the way. These individuals are so committed to the taste of their dreams and the potential of the future that nothing can stop them. They just do.
The Nepali shopkeeper who wakes at 4:00am daily to buy vegetables from whole-sellers and farmers to resell at the local market. He sets up shop with his wife and negotiates with customers. After the market closes, he heads to the tourist section of town to sell the rest of his bounty to hotels at a higher price.
A family uproots from their village and rents a two-bedroom house in the city. They turn one bedroom into a hotel and sleep all seven family members in the other.
The mother who sends her daughter to a different country to study because tuition is more affordable.
The corporate worker who sets aside his exhaustion at the end of the day to finish his screen play.
There are stories like this all over the world. Stories of sacrifice and perseverance and commitment and character and strength of vision.
You get to choose: do you want your story to be peppered with excuses or do you want to make something happen?