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Are you developing a marketing strategy or being real?

I wrote my first post on Medium this week. Before clicking “Publish,” I was surprisingly nervous. I think because this writing is very personal, an experience that is dear to my heart and involves people I love. I almost didn’t post it.

I had no idea it would impact and resonate with so many people. I’m talking just under 10k views in less than one week.

We spend so much time trying to come up with the right strategy, the right product, company, tagline or press relationship in order to reach many people. Maybe instead we should focus on being real…and simply living.

The last few months of my life have shown me that if you follow your heart and live authentically in the world, you’ll end up right where you need to be.

A New Year is a great time to start.

Give more, receive more

When we are stingy with our resources, or operate from a “scarcity mentality,” we block our own potential (and that of those around us). Giving to others creates an energy exchange that can propel you towards success and deeper layers of living.
The holiday season is a perfect time to test this generosity theory. Conduct an experiment and observe the ways in which you benefit by giving:

  • Find an organization that could benefit from your volunteer work
  • Buy coffee for the next person in line
  • Encourage an entrepreneur in a developing country
  • Clean out your closet and donate lightly worn clothes to a nearby shelter
  • Bake goodies and bring them to a neighbor
  • Support local farmers by giving the gift of a CSA box
  • Plug the parking meter of the car next to you
  • Invite a small group of friends to join you for dinner

Within your network, there are individuals who will benefit from meeting each other. We have tools and devices at our fingertips to connect and unite layers of talents. But there’s also the good-ol-fashioned telephone…
Generosity doesn’t need to be restricted to the holidays, but it’s a great time to start.
 

Traits of true leaders

From small projects to antiquated institutions, organized groups benefit greatly from strong, reliable leadership. Yet despite the undeniable need for talented management, the skills and traits of effective leaders aren’t necessarily easy to find.
I’ve watched organizations as varied as religious institutions (think monasteries and churches), start-ups, small companies, government entities, and educational programs struggle beneath the weight of inept leadership. Whether you’re starting a business, building a corporation, or strengthening your family, look for ways to foster the following traits within your team:
Leadership Trait #1: Observation
True leaders aren’t necessarily the loudest in the room, but their actions speak volumes. They are constantly observing and gathering information from their immediate environments, looking for parallels and connections with “the bigger picture.” They consult a variety of sources to collect data and remain in contact with each level of their tribe.
Leadership Trait #2: Humility
True leaders recognize the talents of those around them. Instead of feeling jealousy or insecurity, they look for ways to encourage, delegate, and provide opportunities for the growth and development of their affiliates. Prudent leaders find — and create — ways to make their contingents better.
Leadership Trait #3: Foresight
You may walk by an empty store and wonder why it closed. A leader sees the vacant lot and envisions what might be. Leaders aren’t restricted by thinking only of what is best for today; they consider the long run and what might happen ten years from now.
Leadership Trait #4: Empowerment
Leaders foster a sense of ownership and commitment from their team through trust, responsibility, and reward. By handing off significant tasks — duties in which failure has actual consequence — leaders demonstrate trust in their squad. And with the gift of responsibility comes loyalty and dedication in return. Rewarding a job “well done” establishes feedback loops that promote respect and build work ethic within teams.

Searching for simple

Here in Nepal, I’ve found the best moments are often the simple ones: quiet street corners, afternoon coffee, morning walks to the monastery, sunsets on mountain peaks, smiles exchanged with neighbors, the look on a student’s face when they understand.
I can’t help but wonder what America would be like if more people embraced simple.
Keep it simple today.

Write a research paper: a lesson in empathy

During the past week, I’ve taught my most advanced students how to write a research paper (for more about my time in Nepal, visit here and here). The sixteen- and seventeen-year-old monks have never heard the term research before, and words such as “references,” “introduction,” “outline,” and “conclusion” are new additions to their vocabulary.

When I first explained their assignment, their charming smiles hid their bewilderment. As I despondently watched one student copy paragraphs directly from his grade-school English book, I realized my lesson wasn’t well received. I was quickly reminded of the importance of empathic communication.

In attempting to describe the purpose of writing and the value of communicating opinion, I’ve had to consider what already exists in their world. What might help them understand the (already challenging!) writing process? I’ve drummed up analogies such as making sandwiches (“Your introduction and conclusion is like bread. You need meat in the middle for a tasty sandwich!”) and playing soccer (“The introduction is the kick-off, when the whistle blows. Your conclusion is putting the ball in the back of the net. Goal!”). I’ve asked my wide-eyed students, “What do you want someone to remember after they’ve read your writing?”

The process has reminded me of flexible thinking, the ability to consider another’s world view, and the universal demand for effective communication.

The next time you find yourself frustrated and struggling to get your point across, pause for a moment to see if there is another way to convey your message.

The medium is only half of the art. The interpretation is the rest.

On risk

Risk frightens some people. It paralyzes others. Risk has stopped many people from doing incredible things.

Risk has also failed to prevent others from wholeheartedly chasing their dreams.

It might be worth asking whether risk is your fear dressed in disguise.

If risk wasn’t an issue, would your decisions change?