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7 steps to finding happiness

1. Put yourself in the position of opportunity. Go where there is more.

2. Do what you’re good at.

3. Big goals are great but don’t become so focused on them you can’t reroute if necessary.

4. Focus on the now: does your heart sink or flutter? Is there a rock in your stomach when you head to work?

5. What is taking you away from your present experience? How can you limit these distractions and refocus your attention?

6. Find people you can “do your thing with.” People who accept you for being 110% you. People who sit with you when you’re feeling less than your best, who can pick up the phone and give you two minutes of their time when you really need it.

7. Stop trying.

I’ll repeat that last one: stop trying to be happy. It’s temporal, elusive, impermanent. Those low points — depression, sadness, emptiness, loneliness, dejection? They serve as a barometer, an unexpected gift to let you know whether you’re on (or off) track.

The art of the pitch

I’m not an investor or angel, but I recently received an email from a stranger looking to raise significant funds for his seafood company. This eager entrepreneur quickly launched into the background of his fish farm, detailing his motivation and financial goals. In his excitement, he failed to do background research on my work and interests.

While I can’t claim I’ve secured millions for a start-up (yet…), I’ve raised my fair share for causes and organizations, conferences and seminars. I’ve successfully procured hard cash, in-kind partnerships, sponsorships, food, clothing and more.  I’ve learned there’s a certain grace that must accompany requests; a careful, precise touch can endear people to you instead of sending them running away.

I’ll spare details from the fish man’s email and provide my top tips for anyone looking to acquire capital and build valuable partnerships:

1. Serve an appetizer before the main course.

Give people a taste of what you have to offer. If they’re interested, you can launch into your full pitch. It’s like dating; you don’t want to give away too much too soon.

Investors and VCs are short on time and attention, so keep your message concise to increase your chance of success. If someone likes the first course, they’ll stay for the next serving.

2. Know your audience.

Invest in the people you’re asking to invest in you. Ask questions. Find out what they’re interested in, what they like to do on the weekends, what projects they’re excited about and pitch appropriately.

3. One size does not fit all.

Take time to craft individual emails. (If your need is met, the energy and time spent will be worth it.) Copy-and-pasting can result in embarrassing formatting errors if you’re not careful, and people know if they’re subject to mass mailing. Hand-crafted emails make people feel like you actually care — and in turn, they’ll care about what you have to say.

4. Express gratitude.

It doesn’t matter if someone funds you or not, you’re building a relationship. They’ve taken time out of their schedule to hear you out. Thank them graciously.

5. Investment isn’t only dollars.

Don’t be discouraged if you’re not handed a check. Consider other ways someone might “invest” in you: Mentorship? Referrals? A solid reference? Meaningful introductions? Ask for feedback and suggestions as you continue to move your project forward.

Who helps you find what’s next?

Throughout my work, I’ve helped professionals connect in ways that matter. By carefully assessing the talents and skills of my clients, I consider how strangers might enter a room and leave as friends. I see value in introducing individuals to those who know how to get them closer to their goals. Maybe this person has “arrived” there already, or they know how to get there, or they know someone who can help. My hope is to help people cross that sometimes awkward edge of newness and unfamiliarity with opportunities to have relaxed, easy conversations. I call it curated networking, and no two experiences are alike.
An outsider observer has a different perspective than you. They have the ability to align you with others you might not otherwise meet, someone who can introduce you to fellow travelers, instigators who can help you move onto the next level.
You need these people in your life.

selling yourself, itching, and bragging rights

You don’t need to sell yourself; you just need to create an itch.

(Unless you are famous. If you’re like me, you’re not, so you’ll need to work to demonstrate credibility and get attention.)

Show me your passion, your professionalism, your successes. Make me believe you’re friendly and approachable and confident and dependable and honest and good.

I want to know you can give me what you say you can. I want to know I’ll get my money’s worth — maybe even more. And I want to know you take pride in your art.

It’s not bragging if it’s true.

You have three seconds.

In three seconds, your story has to align with my needs.

The only reason a person who doesn’t know you is interested in you is because they’re interested in themselves, and they want to know how you will help them.

Your proof is your obsession. Your work shows me whether or not you care.