You don’t need to sell yourself; you just need to create an itch.

(Unless you are famous. If you’re like me, you’re not, so you’ll need to work to demonstrate credibility and get attention.)

Show me your passion, your professionalism, your successes. Make me believe you’re friendly and approachable and confident and dependable and honest and good.

I want to know you can give me what you say you can. I want to know I’ll get my money’s worth — maybe even more. And I want to know you take pride in your art.

It’s not bragging if it’s true.