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5 tips necessary to sell any product or service

The ability to sell is a skill necessary in most organizations. From healthcare to advertising, the ability to communicate your worth or the value of your services is essential to close any deal. But there is more to good salespeople than the ability to spin words.

  1. Don’t take rejection personally.

You will hear “no.” Keep going anyway. Selling takes time. Act professional throughout the process; when you’re on fire and can’t seem to lose, act professional. When you can’t seem to sell anything and can’t seem to win, act professional. Stack odds in your favor for a later time.

  1. Play the long game.

Focus on the results that you want, not on any one specific activity. Check in with yourself regularly to make sure your daily decisions are setting you up to achieve your business and sales goals. Keep a record book: Track the emails you send, who you speak to, and when you have promised to call.

  1. Lead with honesty.

Be a real person. Get to know your clients and customers. Ask questions. Do research. Only after you have gotten to know the person sitting across from you can you tailor your messages and sales pitch accordingly. Stories have power, but only if they are relevant.

  1. Go above and beyond.

Under promise, over deliver. Look for ways to provide extra service or care. Small, thoughtful actions reassure customers that they have made the right choice. Demonstrate your appreciation with a short note or useful gift.

  1. Take care.

Selling is often more about you than it is about your customer. Life isn’t only work; take care of your health and your mental state so you can shine from the inside out. People are attracted to kind, nice people. Be one of those people.

You are the foundation for your sales success. Take responsibility for it.

For more helpful sales tips, check out Greg Gore’s 101 Ways to Succeed in Selling.

The balance of hustle: How do you find flow?

The line between engagement and productivity, a flow state in which decisions and actions are fluid and purposeful; balanced with the cost of too much: moments of exhaustion, lack of focus and clarity, the heaviness of feeling overwhelmed.

How do you create balance?

Harvard Business Review estimates 150 million workers across North America and Western Europe are favoring independence over traditional employment.

I want to hear from founders, entrepreneurs, freelancers, and others who are hustling in the gig economy (and most likely working overtime). What are your tips for managing workload and client demands? How do you ensure you’re giving enough to your team while keeping a hardy reserve of energy for yourself?

Talk to me. Send me a message or tweet me @redheadlefthand.

In defense of certificates

Certificates, medals, awards, recognition dinners. Necessary? Perhaps not. Here in Nepal, I can get a certificate for donating blood, for giving money, for simply showing up at an event.

A piece of paper is not always meaningful. I could argue that the rate in which certificates are doled out lessens their value. But public appreciation makes everyone feel good. And when people feel good, they do their best.

No, gifts and tokens aren’t essential. But praise and acknowledgement of hard work and generosity of time are absolute necessities.

Your plan should not include a miracle

This is the best piece of advice I have received: If you’re planning on a miracle, you don’t have a plan.

A large sum of money that suddenly comes into your possession. A phone call from a famous person who wants to interview you. A perfect press announcement in the nation’s most popular newspaper. A prize.

Plan on making your own miracle. You’ll be a lot more successful that way.

What if nobody shows up?

What if nobody comes? If your product isn’t well received? If you get one bad review after the next?

What if you thrill five people? And those five people are so impressed by your work that they tell their friends. Then five more people try your services or show up to your event or read your book. And out of those five, two people are so deeply moved that they share with their friends.

That’s how movements begin.

This is very different from the fast-track to fame we so often read about. It is difficult to catapult to the top of the “best list,” to become the richest and most sought after in one swoop. But slowly, with time, your work can amass a following.

The question is whether you have the patience to see it through. Can you delight in pleasing five people instead of 50? 1,000?

Your work is your art. Five people could mean success.