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Tag: business

How to write email introductions

Few things are as ineffective and frustrating as poorly written emails. Little information, no apparent connections, and enthusiastic instructions to “meet for coffee” can quickly end up in the trash bin.
People are busy.
Of course it is not always possible to be in the same room at the same time, so being able to make email introductions is an essential and valuable business skill. Yes, it is possible to write in a way that introduces two strangers and adds value to everyone copied on the chain.
Tips to keep in mind:

  1. Ask for permission first. Before sending out any emails with contact information, check in with all parties to make sure you’re using preferred addresses and contact numbers. Give notification that you are planning to make an introduction and make sure this is a good time for both parties to form a new acquaintance. Timing is everything when starting new relationships.
  2. While composing your email, explicitly state the reason why you are making the introduction. Explain the value you see for both parties.
  3. Briefly describe how you became aware of each individual. You don’t need to write long origin stories, but there is a difference between having worked with a project manager over the course of her career and having just met someone while standing in line for a sandwich.
  4. Don’t make either reader search for information. Clearly state the name and association of each party. Add relevant links so that each person can do additional research if and when time allows.
  5. Suggest intersecting areas of interest so that the individuals can meet with common overlap in mind.
  6. Lead with giving. You’re making the connection out of generosity, not a place of want. Never make an introduction expecting anything in return.

Have other tips for email introductions? Tweet me @redheadlefthand.

Communication breakdowns

Lines have been crossed. There is an argument, a heated misunderstanding. A partner feels neglected, a potential client goes elsewhere for work. Feelings are hurt.

What do you do?

You have choices.

A. Walk away.

Ignore it. Move on to other tasks and focus your attention elsewhere.

B. Work it out.

Pause to listen and understand the problem. Identify and evaluate the root of the disagreement. Establish a platform for all parties to express ideas, input, grievances, or dissent.

C. Find the lesson.

Look for ways to improve communication so similar misunderstandings can be avoided.

Clear, open communication creates pathways for work to be accomplished, for goals to be reached, and for relationships to be strengthened. With communication breakdowns, issues quickly exacerbate.

Communication is a skill that can be practiced and developed over time. Moments of conflict provide opportunities for teaching, learning, and growth.

Pace yourself

No runner wants to crawl across the finish line. Racers practice their pace and know how much energy they need to exert for each mile.

Entrepreneurs need this skill, too.

Go all out in the beginning and you risk having little steam in reserves. Aim for a steady stream of effort and intention, however, and you will have the endurance and patience to persevere through even the most challenging situations.

It matters less how strong you come out of the gate. What is more important is how much effort you can put forth down the line.

Ask yourself these two questions before writing marketing material

1. Who are you writing for? [audience]

Think about the audience you wish to target. What do they want? What do they need? What makes them care? What do you want them to do? What happens if they don’t do anything?

Know who you are writing for and tailor your messages accordingly.

2. What is your purpose? [aim]

To inform
To convince
To persuade
To propose
To invite
To ask
To confirm
To approve
To deny

Only after you have identified your audience and your aim can you produce writing that is clear, efficient, and results in desired outcomes.

What is your sacrifice?

If you don’t have an answer, you don’t love it enough.

If you care, REALLY care about (fill in blank with your: project, partner, job, client), you will sacrifice something. Results don’t come without sacrifice.

You might sacrifice time or quality or money or reputation or fame.

But if you don’t know what you have sacrificed, either you don’t care enough or you aren’t fully aware. And the only way you know if your efforts are worth anything is if you can identify what you have given up and what you have received in return.

Bonus: Read how Nepal has taught me about the sacrifices involved with love.

Two factors to measure success

How do you measure your success, is is the numbers in your bank account, your title at the firm, the number of clients you land in a month? In this moment, do you consider yourself a failure? Or would you describe yourself as a success?

I have written about how we define and measure success and have asked monks and entrepreneurs and academics what they think. So much of our unhappiness stems from comparison and self-worth — I don’t have a house like she does, look at the wife he has, she was promoted so quickly, he’s making six-figures and I’m stuck at five.

It is easier to see the missing pieces. Thoughts about what we do not posses overtake contemplations about what we do. It takes concentration to remember the places from which you came, the lessons learned along the way, the growth that took years and months to master. Ignore the numbers, as Howard Schultz (Starbucks) realized. Happiness is a fluctuating bar.

I’d like to propose a new method of measuring success. Two factors, actually:

1.) Progress.
2.) Satisfaction.

Progress can be measured by revisiting your starting point. Have you moved forward? Has your company/relationship/personal trait improved by some degree?

Satisfaction is felt and requires some honesty on your part. Do you have a sense of accomplishment or reward at the end of the day? Can you look in the mirror with contentment? With pride?

Progress and/or satisfaction.

If you can claim one of these two characteristics, you are a success. If you have both progress AND satisfaction, you are in an excellent position. Keep going.

Are you making a difference to one person?
Are you doing work honestly and with passion?
Are you focused on integrity and vision?
Are you pleased with your efforts?
Are you able to show up day in and day out?

The root of unhappiness lies in your definition of success. It’s worth revisiting what and who you think is successful and why. Maybe you are, too.