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Tag: personal brand

Keeping the flame alive

A student saw KEEP THE FLAME ALIVE on a movie poster and asked me, “What is flame and why does it need to be alive?” The movie was about a married couple inviting a stranger into their home to try to spice up their fizzling love life.

I described fire, from the moment you flick a match until the last wisps of smoke float away. “You know how happy you are when you get a new shirt?” I asked. He nodded enthusiastically. “But in time, the shirt gets old and you don’t like it as much?” More agreement. If you don’t take care of fire, it eventually burns out.

Not only fire. Energy, projects, teams, excitement, zest, flavor, curiosity. What’s new is exciting and mysterious. In time, mystique and interest become be replaced with comfort and familiarity. It’s up to you to decide which characteristics best serve you.

The value of meeting new people (offline)

Hectic schedules and limited time pushes “meeting new people” down priority lists. But new people can add spark to your life. From work strategies to personal motivation, even brief encounters can leave a lifetime mark. A meaningful conversation can inspire you to try something new, do better work, become a more thoughtful person, or keep going down the right path.

Online we’re exposed to new tactics and images, but face-to-face encounters are more likely to contribute to trust and long-term relationships. These connections help businesses thrive. While it’s easy to forget a screen name, personal interactions build experiences that help tell stories. And in a world where storytelling and marketing drive results, representing your “personal brand” is key.

Meeting new people may also reveal unknown parts of yourself, creating self-awareness of your own expertise and highlighting areas that still need work. There are health benefits, too: improved cognitive function, physical health and creative power.

Our next dinner event is scheduled for May 31 in NYC. Send an email to info@projectexponential.com with details about your current projects if you’re interested in attending. Our dinners match those with complementary interests and skills, and space is limited to preserve intimacy and quality.

10 lessons learned from 3 years of blogging

This week marks the 3rd anniversary of Project Exponential; 3 years of meals served, friends made, and surprising connections between industries and ideas. I am filled with gratitude and awe when I think about those I have been fortunate to introduce.

The anniversary also marks three years of blogging. When I first started, it was a completely new venture. I wan’t sure how to go about it or what to say, and I didn’t know if anyone would care.

I’ve learned so much since those initial posts and want to share a glimpse of what I’ve gained along the way:

1. Establish a practice.

When I started blogging, I would churn out posts several times a week. Eventually I realized that with client work, hosting dinners and volunteering in Nepal, I was struggling to keep up. I settled on once a week and have held myself accountable ever since. My schedule has become routine. I find myself noting possible topics and thoughts that could turn into a post throughout the week.

My tip: Forget about what other bloggers are doing. Find what works for you and stick to it.

2. Small bricks build something substantial.

A handful of blog posts didn’t mean much at first. Three years later, I have accumulated a body of work I am proud of. I regularly receive emails from people who “stumble upon my blog” and find something useful. Put in time and commitment, and you’ll see results.

3. Blogging forces you to discover and connect.

Because of the blog, I have met new people, come across new ideas and found new sources of inspiration — both online and off. Searching for articles and specific topics has introduced me to inspiring bloggers and new theories. As a result, I’ve re-considered some of my viewpoints, developed new ways of thinking, added more sites to my Bookmarks bar, and have exchanged emails with talented writers.

4. Done is better than perfect.

This might be one of the most difficult lessons to learn, but it’s absolutely necessary. Waiting for perfection only hurts yourself. You can spend hours upon hours obsessing over nuances and phrases. Don’t give the Schedule/Publish button unnecessary power. Perfect is a crazy, evading word and we are our own worst critics. Do your best work, be prudent in your edits, then click Submit.

5. You don’t have to be technically inclined to blog.

Sure, I kept a blog when I was traveling around the world in my late teens. But when I considered blogging for professional purposes, I figured only famous people did it. I also thought I needed more technical knowledge. Turns out you don’t have to be computer savvy to write a blog people enjoy. With a choice of platforms and writing tools, anyone can get online and put their thoughts in the world.

6. Don’t stop experimenting.

The first few blog posts feel like a great big experiment. Everything is uncertain and new, and you don’t really have any idea how it works. That feeling eventually fades, but it doesn’t mean you should stop experimenting. Try new writing styles, vary posts from lists to personal accounts to asking questions to honest challenges. Challenge yourself to feel uncomfortable after you start feeling comfortable.

7. Blogging is good for business.

Aside from standard SEO results, the more you write, the more authority you have. Blogging helps cement what you know and show others you can back up your claims. Writing regularly on particular topics helps the right people find you and helps you provide clear information to potential customers. Links and trackbacks to other blogs can build relationships with experts in your industry, and regular posts prove that you’re relevant and up-to-date.

8. Caring what other people think only paralyzes you.

This speaks for itself. Obviously there are societal norms you should keep in mind, but too much questioning and assuming and worrying and forecasting will only ruin your writing and destroy your creative process.

9. I still write with a pen.

My best writing happens when I write in a notebook then transfer to a computer later on. I type directly when I’m short on time or traveling, but I recognize it’s just not as good. Knowing what works for you and acknowledging your strengths and weaknesses is instrumental to your development as a writer.

10. Read good writing.

I have a list of writers I respect and admire. Their websites are saved on my computer, and I drop in and see what they’re up to from time to time. I always leave their websites feeling inspired. Admiring the way they spin words and describe their experiences encourages me to keep working on my own craft.

Whoever those people are for you, study them. Figure out why you are drawn to their work and what is successful about their writing. The best teachers are perpetual students, and the best writers are perpetual readers. Strive to do both.

Questions to measure your personal brand

Whether or not you run a business, you own a media company — your own. With these four questions, be sure you’re building one worth investing in.

1. Are you unique?

If you can’t articulate what makes you different, there’s no reason for someone to choose you. Everyone brings different skill sets and perspectives to the table. Figure out what makes you you and learn how to talk about it in a flattering way.

2. How real are you?

Authenticity is your ability to align what you say and what you do. If you can’t be trusted, you’re going to have a difficult time gaining respect and making deals.

3. Are you relevant?

If your audience doesn’t need or want the messages you’re sending, it doesn’t matter how great they are.

4. Are you reliable?

The manner in which you present yourself should be consistent. If your emails are laced with emoticons, “Hey Brian!! Thanks for visiting my site!! You’re awesome.☺☺☺” and your website boasts luxury services, potential customers will shrink away with confusion and skepticism.

Go through your most important documents. Look at your resume, your LinkedIn, your tweets. Do they represent what you want people to believe about you?

If you’re the head of an organization, does your team know your mission? From the woman who stocks the shelves to the intern publishing blog posts, every team player should be able to recite what the company stands for. If they can’t, chances are high your customers can’t either.

Same goes for you. You need people in your corner who know who you are, what you stand for and support you along the way.

Original post “You are your own media company” can be found on Medium.

Writing tips for non-writers

If you’re trying to get something done (build a business, raise funds, get a job, find employees), writing is a helpful skill to have. But if you think writing is best left up to the pros, follow my three-step recipe for a writing process that’s both easy and effective.*

Step 1: What are you writing about?

Think about what you want to communicate and who you are trying to reach. What do you want to say? Once you decide your position or attitude about that thing, you can begin to make notes about your ideas. Jot down words and phrases that come to mind. You can go back and edit later, but for this initial step, get down on paper as much as you can.

Next, structure your writing. If you’re presenting or trying to convince an audience of something, try to organize your thoughts logically. Think about your writing as a hamburger: the top bun is your introduction, the meat and filling is the body (your main points!), and the bottom piece of bread is your conclusion or summary. Leave out any part of this, and your hamburger presentation just isn’t as tempting.

There’s a reason beginning/middle/end works in storytelling.

Step 2. Begin writing!

Don’t overthink this. Go! Start! With Step 1 in hand, you’ll have the framework and parts you need to write something convincing. If this is writing someone else will be reading, you may want to focus on grammar and punctuation. If it’s a love note, your handwriting should be clear enough your lover can read it.

Step 3. Proofread & Edit

Re-read what you’ve written to check for blatant errors. It can help to read out loud (or whisper) to make sure what you’ve written makes sense. Have you repeated words? If so, is this on purpose or can you use better, more colorful synonyms? If this is an important document or email, save yourself future embarrassment and remember to edit spelling and grammatical mistakes.

As with any skill, improvement require practice and dedication. Keep writing! And reading! What articles attract you? Notice what draws your attention and what repels it. What makes you keep reading a story? Surround yourself with quality writing, and you will become a stronger writer.

*I teach these tips to my students in Nepal.

selling yourself, itching, and bragging rights

You don’t need to sell yourself; you just need to create an itch.

(Unless you are famous. If you’re like me, you’re not, so you’ll need to work to demonstrate credibility and get attention.)

Show me your passion, your professionalism, your successes. Make me believe you’re friendly and approachable and confident and dependable and honest and good.

I want to know you can give me what you say you can. I want to know I’ll get my money’s worth — maybe even more. And I want to know you take pride in your art.

It’s not bragging if it’s true.