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Tag: entrepreneurship

Dealing with fear

Fear stops relationships from growing, businesses from booming, and projects from shipping. But to deal with fear — to dance with it — you have to first recognize the role it plays in your creative process.

Fear is natural. It’s not going anywhere.

It’s much better to learn to see it and confront it so you can put it in its rightful place.

Don’t shy aware from fear. Dance with it, instead.

Tell me what helps you manage your fears @redheadlefthand.

Tips for better creative briefs

If you want solid results, you have to start working on solid ground. The creative brief provides just that — a foundation for creativity to grow in a meaningful, targeted way. Without an effective creative brief, ideas lack focus.

Creative briefs are the necessary siphons for results. Here’s how to begin:

  1. Think carefully about your intended goals and the audience you hope to reach. Your creative brief is the container for your project.
  2. Consider your brand. Include market elements that are relevant. Brand category, history, and competition are valuable reference points.
  3. Provide details about your intended customers. Demographics, motivations, current trends, and buying history can serve as creative direction.
  4. Imagine creatives reading your brief. What must they know in order to begin working? Are any terms unfamiliar or unclear?
  5. Re-read your brief and check for clarity. Can your writing be distilled into a coherent idea? Ensure your thoughts and motives are easy to understand.

Satisfying creative projects stem from clear and thoughtful explanations. Tell me what you include in your writing @redheadlefthand.

7 essential benchmarks for progress

Inspiration

Who and what inspires you? Where do you go to find inspiration?

Motivation

What keeps you pushing and moving forward? What sustains you through hard times?

Support

What do you need to feel supported? How can you get even more?

Commitment

What does commitment mean to you? What can you to commit to? For how long?

Feedback

What do you need to feel appreciated and valued? How do you know what you’re doing is working?

Guidance

Who do you look up to and from where do you receive advice?

Nourishment

What keeps you strong, both mind and body? Where will you learn and how will you grow?