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Tag: ideas

The tribes you build

The life you want to create, the type of person you want to become, the parts of yourself you’re most excited to cultivate will attract people who will help you get there.

Your relationships are catalysts — the foundations you need to squeeze wisdom from experience and failure. Authentic connection is expansive: the right relationship at the right time are wings to freedom.

Even at your very worst, you were someone’s pride and joy. Remember this when you forget the best parts of your being. Because somewhere in that fog of confusion and longing, we can help each other find laughter and gratitude. Your highest highs and lowest lows are different than mine; the value lies in sharing and discovering what these experiences were like for each of us.

Our mutual appreciation for life — the ups and downs, the hard lessons and the easy ones — might not happen at the same time. Your up might be my down; but no matter, when we do find ourselves together, we can share which lessons that made us better.

The point is to build tribes so that we can elevate and push each other to succeed.

When we collaborate, our ideas become richer. Like a prism, the perspectives we uniquely offer brings treasure. It’s our gift — and our duty — to find it.

Modified from What connect us, posted August 2013.

Tips for better creative briefs

If you want solid results, you have to start working on solid ground. The creative brief provides just that — a foundation for creativity to grow in a meaningful, targeted way. Without an effective creative brief, ideas lack focus.

Creative briefs are the necessary siphons for results. Here’s how to begin:

  1. Think carefully about your intended goals and the audience you hope to reach. Your creative brief is the container for your project.
  2. Consider your brand. Include market elements that are relevant. Brand category, history, and competition are valuable reference points.
  3. Provide details about your intended customers. Demographics, motivations, current trends, and buying history can serve as creative direction.
  4. Imagine creatives reading your brief. What must they know in order to begin working? Are any terms unfamiliar or unclear?
  5. Re-read your brief and check for clarity. Can your writing be distilled into a coherent idea? Ensure your thoughts and motives are easy to understand.

Satisfying creative projects stem from clear and thoughtful explanations. Tell me what you include in your writing @redheadlefthand.

2 weeks, 30-minute conversations, good things only

Every day for the next two weeks I am committing to one thirty-minute conversation focused only on Good Things.

Good Things include: Goals, ideas, projects, dreams, successes, accomplishments, moments that bring satisfaction and contentment, creation, acts of kindness.

Call it pro-bono coaching, but this is as much for me as it might be for you.

Interested? Sign up here.