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Tag: entrepreneurship

Avoiding burnout

This is an important question. These six considerations can help:

  1. You can’t be everything to everyone, and that is okay.

2. Sometimes you will be recognized for your work. Sometimes no one will notice. Surround yourself with like-minded people — people who have your back and respect what you do.

3. Take time away. Say no. Know what you need to do your work and remain focused on creating art.

4. “Straight As” are overrated. Show up, earn that “C,” and be on your way. This is perfectly acceptable.

5. Cultivate a toolkit of music, art, dance, sports, writing, meditation, yoga, cooking, and friends. Regularly return to what brings you joy.

6. Remember: Take care of yourself. The world needs you.

ethnic female cafe owner showing welcome we are open inscription

Show, don’t tell

If you want to attract premium clients, selling won’t work. You have to show why someone should buy from you.

Sure, a high-end customer might be ready to pay, and they may want to commit long-term. Why? Because they trust you. They’ve watched you regularly show up and prove that what you say and do align.

Want better clients? Consistently demonstrate you’re worth investing in.

crop man getting dollars from wallet

When your product is “FREE,” is it worth it?

Price isn’t simply an amount, it’s a representation. This is how good we are, this is why you should trust us, this is the commitment, this is the value you’ll receive.

Yes, FREE can help solidify a brand and attract customers. Maybe it can make selling easier. But unless you’re using “free” to establish consistent revenue, is it worth it?

When you circumnavigate hassle with a free label, you might sacrifice perception in return.

Free could just be an easy way out.

brown canoe in the body of water near mountain

Not everyone wants passion

They might say they want passion, that excitement and energy is magnetic and alluring. But they don’t really want it.

Stability is comfortable, and safety is reliable. Passion inserts question marks into shadows and corners. It’s the same with knowledge and education, opportunity and progress; publicly, someone might say they want these things, but do they?

What if progress means stepping away from the known, and opportunity means walking away from those you hold close? What if education creates a gap between you and your tribe? What if knowledge brands you — and not in a positive way: A tree standing too tall, asking to be cut.

Which direction do you choose? What do you chase?

Who are you making this for?

It’s fun to think about what you’re creating. Sometimes it can be difficult to pause and consider who you’re really designing for.

Before you get too involved, too excited, too invested in your project, take time to think about your intended audience:

What do they want?

What do they need?

Where do they go?

You’ll save yourself a lot of headache by planning accordingly.

(What’s important to you might not be important to them.)