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Invest in yourself

Success and anything worth doing comes with sacrifice.

Money, time, pride, effort, energy, friends, family, hobbies, confidence, reputation — these are just some of the things that end up on the table when you go all in.

How are you spending them? Where are you channeling your time and attention and means?

Fear often pulls up a chair and convinces us we have limited resources. When fear starts talking, the stakes are raised and we can be faced with tough decisions.

Are you in it for the long haul or are you looking for the short-term gain?

“What floor?”

There are countless tactics that can strengthen the genuine enthusiasm and personality of a brand. Companies shell out thousands of dollars to learn things like:

  • How to communicate, in an appropriate and relevant way
  • What to say so people will listen
  • How to best stimulate audience interest and involvement
  • Where to go to find the latest trends and news

Are you just as intentional with your personal brand? Do you look for situations that force you to flex?
Your “elevator speech” isn’t effective if you don’t ride elevators.

Give yourself permission.

Suddenly it happens. I’m not sure when or how, but you find yourself in an assigned role, doing tasks that aren’t necessarily meaningful to you. You realize you’re living a life that feels predefined. The things you do and the the people you meet “just happen.” You’re caught in a cycle of routine and predictability, and you can’t quite put your finger on what’s missing.

Somewhere along the way, we forget we have the great power to make daily decisions. Decisions that matter to us, that reflect a more authentic image of ourselves and are independent of our environment and the people around us. Decisions that create.

Our days become filled with brightness and meaning when we make choices to step towards what makes our heart sing. You don’t have to wait for a special occasion, a dinner or a curated experience. You don’t need an assignment to make it happen. You don’t need someone else’s permission.

Find one decision you can make to get you closer to where you want your life to be. Commit to follow the direction of your passions, to present a more authentic you, to run your life — if only for today.

Permit yourself.