There are countless tactics that can strengthen the genuine enthusiasm and personality of a brand. Companies shell out thousands of dollars to learn things like:

• How to communicate, in an appropriate and relevant way
• What to say so people will listen
• How to best stimulate audience interest and involvement
• Where to go to find the latest trends and news

Are you just as intentional with your personal brand? Do you look for situations that force you to flex?
Your “elevator speech” isn’t effective if you don’t ride elevators.