Call 1: The worst.
Call 5: Still pretty bad.
Call 10: You care less if someone says no.
Call 12: Someone might be interested.
Call 15: You make a sale.
Call 16: You make another sale.
Call 17: You feel pretty great until someone else says no.
Call 18: You feel bad but make another call anyway.
Call 22: The person asks you to call back next week.
Call 24: Sale.
Call 25: You begin to realize the yes/no/maybe answers have nothing to do with you.
Call 30: Your pitch is better. You can clearly talk about the benefits your product/service provides.
Call 35: If someone says no, it doesn’t ruin your day.
Call 37: Sale.
Call 40: When someone says no, you refine your pitch.
Call 48: Sale.
Call 50: When someone says no, you recognize that person wasn’t the right fit for your product/service.
Call 52: Sale.
Call 53: Sale.
Call 54: The no response is no longer a Big Deal, and you keep going.
Call 55: Sale.
Call 56: Maybe. Appointment set.
Call 57: Sale.
Call 58: Sale.

The first calls are always the hardest. Keep going.