The fastest way to build reputation and trust with the audiences you care about: treat everyone the same.
Granting exceptions to certain people makes your work difficult, and you have to remember who you promised what. Trust is the only way you can make solutions that matter and develop reliable products.
Give the same respect, the same quality of time, the same work effort, the same level of commitment to each one of your clients. What you do and what you say must align in order for any of it to count.