You don’t need Oprah to put your name on a list or the New York Times to cover your work. Even the team that secured $5 million in funding and celebrity endorsements can envy you. How? Content.
Content is what you say and how you say it. How you tell a story. How you connect with your audience. It could be a Facebook post, a photo on Instagram, a regular blog. If you have something original and a message that’s honest and clear, you will always have value.
- Can this be easily understood? Make sure your writing is free of unnecessary terms or phrases. Get to your point and make it. Use lists or bullets to help.
- Is it beautiful? Both visually and emotionally. Can your writing be easily read? Do photos enhance your topic? Is there an emotional component to what you’re presenting?
- Can this be easily shared? Is this something that can be viewed on a smartphone or tablet? Can readers scroll through the content or do they have to click to the next page? Would a stranger want to pass your story to their friends?
- Is it timely? Is the topic valuable and relevant to your audience? When are you sharing your work?
Anyone can make thoughtful, quality content. You don’t need a huge budget to make something that matters. Put in time and heart instead.